In recent years, video has transitioned from being a nice extra feature you could add to your marketing plan to get your name and services out to the public. While many MSPs have been reluctant to embrace video, it is becoming increasingly clear that video marketing is here to stay, and you need to master it if you want to be successful.
The good news is that it’s easier than you think to build a video marketing strategy, especially when you keep the following tips in mind from Brandi Rogers, CharTec’s marketing director. Let’s look at what Brandi has to say.
Face your fears in video marketing
Many people don’t end up taking the plunge with video because they can’t get over their fear of being on camera. Perhaps they hate the way they look or sound on camera or worry they’ll come across as dull. The best way to get past this mental block is to practice, practice again, and then practice some more. And don’t forget to get feedback from people you trust.
Even seasoned video marketers like Brandi don’t necessarily love watching themselves on video. But the more you do it, the easier it will get and the more confident you will be. And with a minimal investment in lighting and audio, you can get professional-looking results that will showcase you and your MSP in the best light possible – literally.
Become a Star on the internet
Your MSP may be a small operation, but you, and the trust you have built up, are the brand. This connection means you’ll need to market and brand yourself as an expert and someone who can solve problems. Remember that every video you make will reinforce that notion and help you show everyone who you are and how you can help them.
Remember your audience
Consider your audience when making videos for Facebook or LinkedIn posts or as part of marketing campaigns. As a Managed Service Provider, you’ll be talking to business owners who likely have sales, operations, and administrative staff. You’ll want to focus your energy on the big clients who make you the most money. Figure out who your top-paying clients are. When you create these videos, imagine yourself talking to them, and you’ll be on the path to using video marketing to your best advantage.
Get the most out of every video
You’ve recorded a video, edited it, and posted it on Facebook. So now you’re done, right? Wrong! A live video on Facebook is great for engagement, but you can also download it and repurpose it for other platforms like email marketing. You can even post it on LinkedIn; Brandi reports that her tests have found that LinkedIn’s algorithm loves Facebook Live videos.
But there’s even more you can do with your videos. For example, you can send them to a transcription service to form the basis of blog posts. A good writer can condense your video into a blog that summarizes key points from your videos. They can also use some of the topics the video touches on as a springboard to create even more posts.
You can also edit the video into smaller teases and create new, shorter videos that you can use in different ways.
Send emails with “video” in the subject line
When you use your videos for email marketing, including the word “video” in the subject line makes all the difference. Brandi maintains that people are more willing to open emails that say something like “I recorded this video for you” in the subject line compared to something more generic, like “Here’s something you’ll want to check out.” She has been getting a 65% open rate and a clickthrough rate of 55% on her videos this way, which is quite impressive.
For best results, Brandi suggests placing the video below the email copy. Including an automated thumbnail of the video is a great way to pique curiosity, and many tools can help you create one quickly and easily.
Use video captioning
Don’t forget to include video captions. Many people overlook this step, and it can make all the difference as many people are looking at videos at work with the sound turned off. Anything you can do to make viewing easier for your audience is worth doing.
Have a template ready
You’d be amazed at how well it can pay off to record personalized video emails for new subscribers who could be good leads, such as someone who has downloaded an eBook you’re offering. If you have a template ready to go, all you need to do is grab your phone, record a video, and choose the template. All the content is already there, so you’ll just need to insert the video, press send, and let it work its magic.
Give people ways to engage with you
Brandi suggests setting up your personalized marketing videos to make it as easy as possible for the prospect to respond in whatever way they choose. They could, for example, click on a call to action or link, reply by email, “like” the video, or create a video in response.
There is no way to get around using videos to market your MSP. However, even if you don’t enjoy the process, the results will speak for themselves. Don’t spend another day missing out on this valuable resource.
- If you’d like more help with videos, or any other kind of Marketing, you’re in luck! We have two great options for you:
Register for our next Academy, March 2nd and 3rd. We’ll cover the entire marketing process, in-depth, and you can also meet with us to discuss the issues you’re having.
- Contact us for info on our Premium Marketing Membership. Let us do the hard work for you click here to start.