Why MSPs should Target Verticals Targeting verticals should be easy. One of our earliest challenges at CharTec was vertical marketing. We were only taking on essentially any client who we thought could pay their bills on time. We were needing a more focused approach. This was the path of least resistance, but it did have [...]
We have a saying in marketing that we create rainbows and unicorns, and we like to think it’s true. I mean, who do you turn to in the clutch when you need to have an event display created with zero notice and very little specifications? Who’s your go to when someone leaves a nasty review [...]
CharTec Knows Marketing for MSPs Marketing for Managed Service Providers can be fun, though challenging. Some MSP owners are afraid to market their businesses because they just don’t know where to start. They don’t have a list yet, there are way too many tactics out there for them to choose from, and they’re not exactly [...]
MSP owners tend to play a game of ping-pong when it comes to their marketing, testing out different providers until they meet one they think is going to deliver blazing hot leads ready to sign at a mere glimpse of a salesperson even if they completely botch the sales process. Then, when that provider doesn’t [...]
Attention! October is Cybersecurity Awareness Month. This is not a drill. For the past 16 years, the government and businesses have collaborated to support cybersecurity awareness for enterprises and consumers. As an IT company, this month fits you about as well as Wine Wednesday fits any worn-down parent trying to do it all. The only [...]
You have your head buried deep in your business and grown into more than the one-man-shop you started as. You have a handful of employees on payroll and you're looking for new ways to grow. Maybe you're near or have crossed that magical threshold of a million dollars annually. And maybe now you're thinking of [...]
The MSP market is always changing. Our business model is still very new, so it’s not surprising that, the more the market grows, the more we have to change. With MSPs popping up everywhere, the competition is fierce, prospects have many more options, and the ability to close a deal is much tougher. The term [...]
One of my favorite movies is Field of Dreams. If you’ve seen the movie you’ll recall the famous line, “If you build it, they will come.” Apparently, this works to bring baseball players to a cornfield in Iowa. Unfortunately, the same approach doesn’t work for marketing efforts. Many MSPs think, “I’ll just build a website,” [...]
Networking events are important for business owners and salespeople alike. It gives you an opportunity to mingle alongside other community leaders and learn more about local business as well as showing yours off. There are a few best practices when it comes to networking. There are also a few rules of thumb when it comes [...]
The biggest struggle salespeople have is finding new leads. We all try social media ads, mailers, and even hosted events. But occasionally the response slows down and that sales funnel gets a little empty. I want to focus on a few tips to help salespeople from MSPs generate leads locally. And the biggest tip of [...]
