Securing an appointment with a lead is a major victory, and the last thing you want to do is waste your marketing efforts by going in and blowing it. While there are certainly times when the outcome of a deal is beyond your control, there are plenty of ways you can stack the odds in [...]
Security is a critical component of any business, regardless of the size or industry. With cybercrime on the rise, it’s more important than ever to make sure your business’s data and systems are secure. But why is security so important? What does good security protect you from? Keep reading to find out three key reasons [...]
How should your MSP define its marketing budget? There are several popular approaches to budgeting for marketing, but not all of them work for MSPs. Keep reading as we discuss why some methods fail, and we will offer a few suggestions to point you in the right direction. Percentage of revenue Many MSPs [...]
MSP salespeople will meet with skeptical prospects at some point—and for some, it may be a daily occurrence. Given the choice, no one wants to buy managed services, and everyone in the room at a sales presentation knows that the salesperson has a vested interest in clinching the deal. Overcoming stereotypes is just one [...]
In recent years, video has transitioned from being a nice extra feature you could add to your marketing plan to get your name and services out to the public. While many MSPs have been reluctant to embrace video, it is becoming increasingly clear that video marketing is here to stay, and you need to master [...]
Managing Sales Teams Managing salespeople can be extremely challenging, even when you have a great team behind you. It's even more complicated when you juggle sales leadership with other responsibilities. Some people who own MSPs often try to run their businesses and keep an eye on service and delivery at the same time. This means [...]
At CharTec Academy, we talk a lot about MSP video marketing. You just can't be competitive today without it, as we've explained here many times. But even those who recognize the value in it sometimes have trouble taking the plunge because they're just too intimidated about appearing on camera. This fear is a common challenge, [...]
You’ve heard it plenty of times: MSP video marketing is needed to be successful. You understand that it can increase your exposure significantly, raise brand awareness and build trust. And while you certainly wouldn’t mind getting a few extra customers, you just haven’t given it a try yet. Perhaps you’re not sure where to [...]
Marketing 101: Organic Content vs. Social Media Ads. Social Media is a vital part of building a business, and the trends show it's not going anywhere. One of the main pieces of the social media puzzle that seems to confuse and overwhelm businesses the most is whether social media ads are more efficient than straightforward [...]
Getting your foot in the door is one of the biggest challenges MSP marketers face. One approach is launching regular marketing campaigns to generate interest in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. It’s not easy, but we work hard to create fresh [...]
