Getting your foot in the door is one of the biggest challenges MSP marketers face. One approach is launching regular marketing campaigns to generate interest in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. It’s not easy, but we work hard to create fresh [...]
The Biggest Struggle MSPs Have is Finding New Leads. We all try social media ads, mailers, and even hosted events but occasionally the response slows down and that sales funnel gets a little dry. This blog will focus on a few tips to help generate MSP sales locally. The biggest tip of all is this: [...]
Using Campaigns to Generate Leads and Open Doors Getting your foot in the door is one of the biggest challenges marketers face. One good approach is launching regular campaigns to generate interest and leads in your offerings. CharTec adds a new campaign every month, and we go about it in a very methodical fashion. After [...]
Defining Your Offering is a Make-or-Break Step for MSPS What is your offering as an MSP? What sets you apart from the competition? Response time? Price? Tech knowledge? Perhaps it’s how your team speaks to people in plain English? Maybe you feel like you’re better at building relationships with clients. Unfortunately, that’s exactly what your [...]
Just as organizations decide which managed service providers they want to work with, MSPs have the power to choose which clients they are willing to take on. When you're just starting out, you might not want to turn down any prospective clients. But the truth is some customers end up being more trouble than they’re worth. So, who is the ideal MSP client? The first answer [...]
We talk with MSPs and salespeople all day, every day, and we’re hearing two very distinct choruses: “Everything is dead. People are starting to come back to work, but everybody is afraid to buy.” OR “Man, things are crazy. We have 20 projects backed up. This is an exciting time in IT!” If you’re [...]
A quick Google search tells us there are approximately 18 million salespeople in the United States. A similar search reveals that there are approximately 1,500 MSPs across the country. We know from hosting numerous MSP events that, in many of the smaller MSPs, the owners usually wear multiple hats and are often the only salesperson [...]
Month-to-month. One Year. Three Year. What do your managed services agreements look like? It's one of the most popular questions we're asked. Three-Year Managed Services Agreements We utilize three-year agreements for every managed services contract. We do this for three primary reasons: Profitability: As you well know, the first 6-9 months of any agreement are [...]
MSP Sales is tremendously complicated these days. The prospects you’re trying to reach are much more skeptical than they were just a few years ago. They’ve heard every promise imaginable about running the IT end of their business, and more than a few promises that you’d likely never imagine. These days, small to medium business [...]
This month we’re talking about Sales Enablement, but I’d like to change gears and bring up a different subject, so here goes. This has happened to me more times than I’d like to admit. I’d meet someone new and we’d seem to click. Our talk would quickly escalate to more intimate levels. We’d share our [...]
