Security is a critical component of any business, regardless of the size or industry. With cybercrime on the rise, it’s more important than ever to make sure your business’s data and systems are secure. But why is security so important? What does good security protect you from? Keep reading to find out three key reasons [...]
In almost every business, there will come a time when customers need to be reminded of late payments. Whether it’s because of an oversight, a lack of funds, or a deep dissatisfaction with your service, this is never a fun situation for you to find yourself in. We collected some tips that might be helpful [...]
How should your MSP define its marketing budget? There are several popular approaches to budgeting for marketing, but not all of them work for MSPs. Keep reading as we discuss why some methods fail, and we will offer a few suggestions to point you in the right direction. Percentage of revenue Many MSPs [...]
Social media evolved for us to keep in touch with our friends when it first emerged but has quickly become one of the most important digital marketing tools that modern businesses have available. Many SMBs and MSP have increasingly turned to social media marketing to help with their marketing and branding. A social media presence, [...]
Sales and marketing might deal with different aspects of bringing new business to your MSP. Treating them as two that only interact when necessary means you are missing out on an incredible opportunity for growth. A study by LinkedIn found that 87% of sales and marketing professionals believe collaboration between both departments is essential [...]
MSP salespeople will meet with skeptical prospects at some point—and for some, it may be a daily occurrence. Given the choice, no one wants to buy managed services, and everyone in the room at a sales presentation knows that the salesperson has a vested interest in clinching the deal. Overcoming stereotypes is just one [...]
With the increasing importance of the internet in every aspect of modern lives, it has never been more imperative for MSPs to have a written security policy to be used for all clients. But simply having a policy isn't enough; it needs to be effective for your client's MSP security plan. This policy helps [...]
We all know how difficult it is to offer intangible services in the MSP sales industry which is why adding HaaS helps. The MSP Salespeople, unlike most other sales jobs, cannot show prospects a new sofa to sit on, a new home to move into, or a gleaming new car to test drive. That is [...]
Getting your foot in the door is one of the biggest challenges when campaign marketing for MSP. When most businesses see a Managed Service Provider knocking on their door, they run and hide! One approach to getting new clients to notice you is by launching regular campaigns to generate interest in your offerings. At CharTec, [...]
Your discovery is the most important step in the sales process. While it’s true that all the different parts of the sales process need to come together for success, you won’t get off the ground without a solid approach to discovery. However, even if you've already nailed this aspect, you may struggle to adapt to [...]
