Few things are more frustrating in MSP sales than when a client who seemed like a sure bet ends up walking away. All too often, it happens because you’ve made a mistake during the sales process. You rarely get a second chance with a client. But before you give up, here are four ways [...]
In recent years, video has transitioned from being a nice extra feature you could add to your marketing plan to get your name and services out to the public. While many MSPs have been reluctant to embrace video, it is becoming increasingly clear that video marketing is here to stay, and you need to master [...]
Marketing, in general, is misunderstood. If you ask five different people what the term means, you’ll probably get five different answers. Some might equate it to branding, while others may think of it more as campaigns. And while it does include many of these elements, marketing is a much broader pursuit with lots of moving [...]
At CharTec Academy, we talk a lot about MSP video marketing. You just can't be competitive today without it, as we've explained here many times. But even those who recognize the value in it sometimes have trouble taking the plunge because they're just too intimidated about appearing on camera. This fear is a common challenge, [...]
You’ve heard it plenty of times: MSP video marketing is needed to be successful. You understand that it can increase your exposure significantly, raise brand awareness and build trust. And while you certainly wouldn’t mind getting a few extra customers, you just haven’t given it a try yet. Perhaps you’re not sure where to [...]
Promoting your MSP and standing out from your competitors can be tricky, particularly when your target audience may not have a strong grasp of the technical side of your work and how you can help them. A multipronged approach to marketing is ideal, but if you want it to be effective, you need to make [...]
Because people spend more and more time online, it's not surprising that digital marketing has become so popular. We forget to remember that traditional marketing remains a very effective tool for growing a business. Many MSPs overlook the traditional marketing of their business, but there are reasons why you shouldn't ignore this approach. Traditional marketing [...]
How often do you think about the strength of your brand? Your brand awareness for your MSP might never have the global recognition of a company like Apple or Nike, but that doesn't mean that you shouldn't devote marketing efforts to developing it. Brand awareness for MSP is the level of recognition and association potential customers have to your products [...]
When small and midsized businesses realize that their technical needs require greater attention, they often consider hiring a dedicated IT person or enlisting the services of an MSP. At this point, they have probably accepted that their information technology infrastructure and systems are worth investing in, and now they need to determine the best way [...]
In MSP marketing, getting your foot in the door is one of the biggest challenges we face. One approach is launching regular campaigns to generate interest in your offerings. CharTec adds a new campaign every month, and we go about it in a precise way. It's not easy, but we work hard to create fresh [...]
